Abstract: AR/philia, the thesis project, came from the notion to recontextualize the definition of the visual novel by combining art, writing, and augmented reality to compose, as well as pioneer a new kind of multimedia narrative which I dub it as an Augmented Reality Visual Novel. For the purposes of this project, I designed and developed a printed short story and a mobile device application. The application scans the pages to reveal augmentations in the form of still images, animations, and additional text. User testing is conducted in the Multimedia Club and Maker Faire. My discoveries has led me to explore writing styles, the emotional impact of storytelling across prior media forms, and the relationship between augmentations and print.